SJMC Shortlisted as One of the Finalists for Medical Tourism Hospital Programme
"We are proud to be one of the selected hospitals to assist the government in promoting medical tourism," said Bryan Lin, CEO of SJMC.
Malaysia Healthcare Travel Council (MHTC) has announced the four shortlisted finalists for the first-of-its-kind Medical Tourism Hospital Programme, and Subang Jaya Medical Centre (SJMC) has been selected as one of the finalists among more than 100 participating private hospitals in the country. Bryan Lin, CEO of SJMC, said that the programme aims to raise the country's global healthcare profile and introduce its private healthcare services to more target markets.
"Our medical tourism industry generated revenues of RM1.7 billion in 2019 during the pre-pandemic stage and over RM1.2 billion in 2022. The target is RM2.4 billion by 2025. We are proud to be one of the selected hospitals to assist the government in promoting medical tourism," said Lin.
"The MHTC screening process is very rigorous. Apart from analyzing the relevant data provided by us, they also visit the hospital to conduct a 360-degree site assessment and validation to ensure that the data and information provided are correct."
Lin pointed out that as a hospital that has been in the market for over 38 years, SJMC's medical technology has created numerous industry firsts. Now, SJMC will focus on the three key pillars of the programme: Medical Excellence, Service Excellence, and International Branding, to help establish Malaysia as a country with world-class medical facilities and services. This will enable travelers to enjoy a seamless medical tourism experience.
SJMC will focus on the three key pillars of the programme: Medical Excellence, Service Excellence, and International Branding, to help establish Malaysia as a country with world-class medical facilities and services.
Malaysia's Medical Services are Affordable and of Excellent Quality
Referring to the advantages of Malaysia as a medical tourism hub, Bryan Lin stated that Malaysian healthcare services have always been known for their affordability and quality.
"As the region's healthcare hub, Malaysia has invested in and launched a variety of innovative and internationally accredited treatment options earlier than other countries, allowing for better diagnosis and treatment for patients who are unable to access treatment in their home country," said Lin.
"In addition, the relatively low exchange rate of the Malaysian currency allows medical travelers to come to Malaysia at a more affordable price. This, coupled with the fact that Malaysia has a tourism ecosystem of beautiful attractions, good food, warm climate, and quality shopping experiences; allowing patients and their families to come for treatment and travel at the same time."
Lin said that there were 15 million global medical tourists in 2019 who contributed USD 15-20 billion to the industry, with the Asia Pacific enjoying a 30% market share and is expected to enjoy an even larger share (about 34%) by 2025.
"Medical tourism can not only directly and indirectly drive the economic development of our country's medical, tourism, and other industries but also create many jobs for local people."
He pointed out that according to previous data, SJMC has a higher growth rate of medical tourists than the national average, i.e., double-digit growth, and is expecting a 30% increase in health tourists in the coming years.
Source: Sin Chew Daily